Undeniably the best-of-the-best in pork and frankly–protein, Hormel Foodservice sets their standards high, and delivers on quality for foodservice operations.
Website Design, UX & Branding
With over 700+ products and over 300 recipes in their portfolio, creating an easy filtering tool was a must. Hence, I designed the means for users to save, share or inquire about products and/or recipes.
Hormel Foodservice sells branded products, but as a brand presence on it's own it had just a logo. So, I developed the look and feel of the brand, as well as the brand voice to infuse into all mediums.
I developed an extensive set of icons to pair with product attributes that displayed throughout the site..