Land O'Lakes® Foodservice
A complete website redesign for a dairy company's foodservice operators, brokers and sales team.
Website Design & UX
The site redesign enhanced Land O'Lakes product finding, robust product filtering and extensive tagging of products, recipes and videos to create a cohesive experience that calls in associated content and ads site-wide.
The end product allows users to compare, save and share products easily with peers or inquire about them to sales.
The MY LIST feature of the site not only allows users to send products they've saved, but also allows for easy email opt-ins which increased email participants.